Agile World Consulting

And the America Britons Are Becoming Afraid to Visit. Something strange is happening to the relationship between Britain and America…. read more The Imaginary of Britain Being Sold to Americans is a lie

Firstly I’m writing this article as a centrist and fiscal conservative. I’m not arguing for higher taxation. I’m arguing for… read more The UK’s Tax and Millionaire Exodus Narrative Is Nonsense

Every organisation wants customers to engage. That seems entirely reasonable. We want people to: Use the service. Find what they… read more When Does Customer Engagement Become Customer Engineering?

For much of the period after the Second World War, the American economic story was relatively straightforward. Businesses became more… read more America Did Not Stop Becoming Richer. It Changed Who Participated in Becoming Richer

You open an application. You search for something. You read something. You buy something. You talk to someone. Then you… read more Who Has the Power in a Digital Relationship?

Who are you online? It sounds like a simple question. But the answer depends on where the question is being… read more Who Decides Who You Are Online?

Technology does more than enable transactions. Over time, it shapes expectations. What we consider normal. What we believe we must… read more Designing Technology That Leaves People in Control

Much of the digital economy has been built around a powerful assumption: Understanding people’s behaviour creates economic value. Observe more…. read more Creating Value Without Exploiting Behaviour

For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves… read more What Happens When Data Stops Being Strategic Power?

For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves… read more What Happens When Data Stops Being Strategic Power?