What If Knowing Less About Me Was Better for Business?
For decades, digital business has been moving in one direction. Know more about the customer. Collect more data. Build richer… read more What If Knowing Less About Me Was Better for Business?
Why Does Saying Yes to One Thing Mean Saying Yes to Everything?
Think about how permissions work in everyday digital life. You download an app. You create an account. You accept the… read more Why Does Saying Yes to One Thing Mean Saying Yes to Everything?
The Vision Building a Third-Party Ecosystem on ICCA
Most digital platforms think about ecosystems in terms of access. They provide APIs, developer accounts, application marketplaces and integration frameworks…. read more The Vision Building a Third-Party Ecosystem on ICCA
Why Should I Have to Trust Your Promises?
Every organisation makes promises. We will protect your data. We will respect your privacy. We will only use your information… read more Why Should I Have to Trust Your Promises?
Why Should My Activity Reveal More About Me Than the Interaction Requires?
We leave information behind almost everywhere we go online. Not necessarily because we deliberately provide it, but because our interactions… read more Why Should My Activity Reveal More About Me Than the Interaction Requires?
Why Does Providing Me a Service Mean You Need to See Me?
Think about how many organisations you interact with every day. Your bank. Your mobile provider. Your supermarket. Your streaming service…. read more Why Does Providing Me a Service Mean You Need to See Me?
Why Do I Have to Give You My Data Before You Give Me a Service?
Think about the last time you tried a new digital service. Before you had experienced its value, you were probably… read more Why Do I Have to Give You My Data Before You Give Me a Service?
Why Do We Assume Organisations Need To See Everything?
Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary… read more Why Do We Assume Organisations Need To See Everything?
Why Does Every Digital Interaction Leave a Trail?
Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most… read more Why Does Every Digital Interaction Leave a Trail?
Why Is My Identity Stored Everywhere Except With Me?
Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer… read more Why Is My Identity Stored Everywhere Except With Me?