Tag: INNOVATION

Walk through almost any large organisation and you will hear familiar ambitions. We want people to: Collaborate. Challenge assumptions. Take… read more What Happens to Culture When Everyone Knows They Are Being Watched?

For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But… read more What If My Customer’s Behaviour Wasn’t Part of My Business Model

Open almost any digital service and something is competing for your attention. Click this. Watch this. Buy this. Read this… read more Why Does Everything Online Seem to Want Something From Me?

Most organisations don’t set out to create surveillance systems. They set out to understand customers. What do people want? What… read more What If Watching Me Had No Commercial Value?

Think about an ordinary day online. You open an app and something has already been selected for you. You visit… read more Why Is Technology Constantly Trying to Influence My Choices?

For decades, digital business has been moving in one direction. Know more about the customer. Collect more data. Build richer… read more What If Knowing Less About Me Was Better for Business?

Think about how permissions work in everyday digital life. You download an app. You create an account. You accept the… read more Why Does Saying Yes to One Thing Mean Saying Yes to Everything?

Every organisation makes promises. We will protect your data. We will respect your privacy. We will only use your information… read more Why Should I Have to Trust Your Promises?

We leave information behind almost everywhere we go online. Not necessarily because we deliberately provide it, but because our interactions… read more Why Should My Activity Reveal More About Me Than the Interaction Requires?

Think about how many organisations you interact with every day. Your bank. Your mobile provider. Your supermarket. Your streaming service…. read more Why Does Providing Me a Service Mean You Need to See Me?