Tag: Behavioural Data

Most organisations collect data for perfectly reasonable reasons. To improve the service. To understand customers. To personalise experiences. To measure… read more Would You Still Collect the Data If You Could Not Use It?

You open an application. You search for something. You read something. You buy something. You talk to someone. Then you… read more Who Has the Power in a Digital Relationship?

Who are you online? It sounds like a simple question. But the answer depends on where the question is being… read more Who Decides Who You Are Online?

Much of the digital economy has been built around a powerful assumption: Understanding people’s behaviour creates economic value. Observe more…. read more Creating Value Without Exploiting Behaviour

For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves… read more What Happens When Data Stops Being Strategic Power?

For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves… read more What Happens When Data Stops Being Strategic Power?

For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But… read more What If My Customer’s Behaviour Wasn’t Part of My Business Model

Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary… read more Why Do We Assume Organisations Need To See Everything?

Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most… read more Why Does Every Digital Interaction Leave a Trail?

Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You… read more Why Am I Expected to Trust Everyone?